Wickes’ powerful Pride float bizarrely labelled ‘homophobic’ by The Telegraph newspaper

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The Telegraph newspaper has repeated bizarre claims an inclusive Pride float from hardware store Wickes was “homophobic” because it supports trans people as well as gay, lesbian and bisexual customers.

On Saturday (6 August), photos of a Wickes float in the Brighton Pride parade circulated on social media, earning the DIY store widespread praise for avoiding corporate rainbow-washing for it’s no-nonsense stance on conversion therapy in the UK.

The float featured two huge signs – one which read, “No LGB without the T, we stand by our trans siblings now and forever”, and another which demanded: “Ban conversion therapy for all!”

The message was praised on social media by LGBTQ+ people and allies for making a “bold” and “unapologetic” statement in support of queer people.

A spokesperson for Wickes said the float was simply “saying the blinking obvious”.

But on Monday (8 August), The Telegraph ran a story headlined: “Pro-trans Pride sign by Wickes ‘homophobic’.”

The article conveniently cropped the second slogan about conversion therapy, and instead supported claims that showing support for transgender people was somehow homophobic.

The Telegraph quote 2 people complaining about the sign, Allison Bailey and Kate Barker. Both are from the LGB Alliance, but the Telegraph only mention that Barker is.

A quote from Wickes is shoehorned in at the very end.

— Lee Hurley (@WeeMelter) August 9, 2022

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The newspaper quoted just two people who were upset by the Pride float – both of whom are members of the anti-trans lobby group LGB Alliance.

It claimed that Wickes had been “accused of discriminating against gay people over a float at the Brighton Pride parade”.

Allison Bailey, who lost her lawsuit against Stonewall last month, was referred to as “a friend of JK Rowling” by the paper.

“This is Wickes promoting unlawful discrimination against lesbians, gays, and bisexuals and making our rights conditional on supporting another group,” she said.

Bailey, an LGB Alliance co-founder, was joined by Kate Barker, the managing director of the same group.

Barker insisted: “We must assume that Wickes have not understood the significance of this slogan.

“They cannot seriously believe that lesbians, gay men and bisexuals may not organise in our own interests without the permission of trans people.”

Where Wickes suggested that lesbians and gays must only be allowed outside in groups with prior approval from a trans person remains unclear.

Whenever a biased journalist wants to ‘frame’ a story in a particular way, they always prioritise the opinions and quotes that support their narrative at the beginning of the article.

It’s why in transphobic articles, any trans-inclusive quotes are left to the very end!