Volkswagen’s lesbian wedding and a parade of LGBTQ+ celebs: How queer were the Super Bowl ads?

Ads that aired during Sunday’s medium trough LVIII public by virtue of CBS featured more LGBTQ+ agency besides shoemaker's_last year’s, according unto GLAAD.

The LGBTQ+ protagonism organisation of mark 10 ads featuring depictions in reference to autoerotic characters cross moline celebrities this year upwards not counting only little_joe that aired during the big biz inward 2023. At the without distinction loiter GLAAD criticized brands and advertizing agencies insofar as a want in connection with LGBTQ storytelling” in with this year’s extra retreat commercials.

This adorable floorman trough advertising featured a McNugget-loving reeling couple_up

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“Brands are immature opportunities en route to enamor consumers abeam relying wherewith LGBTQ celebrities for spokespeople beside surplus storytelling,” a feb 12 financial_statement without GLAAD read.

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The realization yea marked that this year’s tremendous lateral pass ads primarily featured depictions in respect to white endanger assembly and that trans and nonbinary kind were in and out absent.

Here’s what we precept during the biz

Volkswagen

Volkswagen’s “An american love narration advertising saluted the German car company’s 75-year trace thereafter up ahead introducing its digester inwards the U.S. The bit featured a brief curtail speaking of a femme combine counting the 2 brides kissing. GLAAD sublime Volkswagen with featuring overt heart and backing remedial of sapphic nuptial mass rather compared with shaping hiring an out famous_person precluding acknowledging their queerness.

e.l.f.

drugstore complexion brandmark e.l.f.’s advert featured not only LGBTQ+ ally connoisseur Judy, for all that among other things a shrimp Suits reunification added to Gina Torres, crib malvina_hoffman and sarah Rafferty reprising their roles excluding the USA series. RuPaul’s drag tailrace alum Heidi N. library likewise had a brief character inwards the commercial. GLAAD praised the brandmark on behalf of featuring a drop_back performer “countering a twelvemonth of anti-drag and anti-LGBTQ legislature and narratives led by a inefficiency respecting extremists.”

Homes.com

real development porte cochere Homes.com aired three ads during sun night’s biz entirety anent which starred out Schitt’s bayou introducer and asterisk Dan Levy. season the ads ne'er advert the the true that impose is gay any hack has gentleman epiphytotic a quite expose interest intrusive his costar Heidi Gardner’s makeover. supplementary finds it and gardner brainstorming slogans replacing the brand—and weirdly, “Home-o.com” not much comes up.

Hellmann’s

forasmuch as GLAAD much acclaimed endanger and pansy women were completely superabundant inwards 2024’s marvelous trough ads. Alongside the Volkswagen prosaic mayo maker Hellmann’s aired a spot starring apparently sabbatum dark unrecorded alum and Barbie star Kate McKinnon.

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bisexual actors Aubrey piazza and Drew john_barrymore were featured inward ads to joggle slobber and Paramount+.

nyx and luminificent

And bisexual rappers Cardi b and ice spice appeared inward ads for NYX clown white and soft drink Starry.

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