The TikTok purple blush trend isn’t going anywhere: here’s how to make this viral look work for you

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Purple blush is the latest beauty trend that’s going viral on TikTok, and it keeps on growing in popularity.

The hashtag #PurpleBlush has gained more than 22 million views on TikTok since late 2021, with plenty of users showcasing the bold colour, which works on a huge range of skin colours and tones.

But don’t let the deep purple put you off, as the product transforms from purple to a rich pink when you apply it to most skin types.

It gives the skin a glow that looks intentional, rather than incidental and is especially complimentary on darker skin tones.

From Fenty Beauty to Rare Beauty and E.LF. to NYX, there’s plenty of purple blush that’s been showcased on the app.

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One product that’s featured in a number of videos is Fenty Beauty’s Freestyle Cream Blush, in the shade Drama Cla$$.

The popular blush from the inclusive brand is described as giving “life to all skin tones”, and gives a no-fuss, natural-looking flush to your skin.

It’s priced at £21 and is sweat and water-resistant, that doesn’t feel greasy and is buildable for the rest of your makeup routine.

The purple blush is available to buy from the Fenty Beauty website here, and you can check out some of the best TikToks below.

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@missdarcei Reply to @big_bewbz A purple blush?? @Fenty Beauty Drama Cla$$ #makeup #makeupreview #blush #viral ♬ original sound – Darcei @simpleekevin I’ve seen this all over and was SO scared to try purple blush but WOW omg