Samsung pulls heartwarming advert about drag queen and his mum after homophobic backlash

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Samsung has pulled an advert featuring a mother expressing her unconditional love for her drag queen son amid homophobic backlash.

The advert was released in Singapore, but quickly pulled following complaints over a scene in which a Muslim mother listened to a recorded message from her son, drag queen Vyla Virus, thanking her for loving him unconditionally.

According to the BBC, Samsung was accused of attempting “to push LGBT ideology”, with one Facebook user attacking it for causing “much confusion and questions amongst the (Muslim) community”.

Samsung responded by scrubbing the video from the internet and releasing a contradictory statement.

“Samsung believes that innovation and growth are driven by diversity and inclusivity”, it said, after deleting a video that championed diversity and inclusion.

Samsung added that the video was “perceived as insensitive and offensive to some members of our local community”, and that it concluded that “we have fallen short in this instance, and have since removed the content from all public platforms”.

Many were dismayed by Samsung’s decision to give in, with one person explaining that the advert “brought [them] to tears”.

You know the Samsung ad about the Muslim mum and her drag queen son?

Bloody ad brought me to tears